Recently, the official website of the Ministry of Culture and Tourism announced that 12 tourist attractions are officially designated as national 5A tourist attractions, with Anren Ancient Town in Chengdu on the list, becoming the second in Chengdu city and the 16th national 5A tourist attractions in Sichuan Province.
Anren ancient town scenic spot introduction
Anren town is located in Chengdu dayi county, mansion old street, liu manor museum, jianchuan museum settlement three core resources, town existing well-preserved old mansion of the republic of China 27, cultural relics protection units, more than 1000 pieces, museum (exhibition), 63 national level cultural relics 3566 (piece) sets, the value and scale of existing cultural relics, the number of museums, in the same town has been leading, has been the ministry of construction of China, the state administration of cultural relics awarded "Chinese history and culture town", was named the only "Chinese museum town" honor.
Count Anren "past life"
Cultural tourism enables the millennium ancient town magnificent butterfly change
Level 5A is the highest level of tourist attractions in China, representing the level of world-class quality tourist scenic spots in China, and is also a "golden signboard" of local tourism. The successful selection of Anren Ancient Town means that it has been comprehensively improved in hardware service facilities, scenic spot management ability, tourist reception level, international competitiveness and other aspects, which is also an important embodiment of Chengdu Cultural and Tourism Group's deep operational achievements for many years.
In 2009, Chengdu Cultural and Tourism Group has settled in Anren Ancient Town, Established Chengdu Anren Wenbo Tourism Development Co., Ltd., Around the development goal of "China Museum Town", Focus on the protection and development of tourism resources in ancient town scenic spots, Excavated the old mansion culture represented by the buildings of the Republic of China, Based on the "sleeping" historical and cultural buildings in the scenic area, From food, accommodation, travel, travel, shopping, entertainment and other all-round coverage, Invest hundreds of millions of dollars to improve the old street of Mansion, To build the first international brand hotel in the ancient town, The Sheraton Anren Love Friend Hotel, Incubation the most beautiful bookstore in Chengdu, Build the first tram —— trolley in the southwest region, Introducing projects such as Demenenli Hotel, The layout of the three core resources of Mansion Old Street, Liu Manor Museum and Jianchuan Museum Settlement has been initially formed.
In 2011, Chengdu brigade group in Sichuan daily newspaper group, in Sichuan anren town old residence culture development co., LTD. For the scenic spot management operation platform, activate Anren old residence resources, follow the principle of protective development host repair liu Yuanhu residence, Liu Yuanxuan residence, Chen residence, zheng residence, liu residence and liu yuan soup mansion, and introduced in the mansion building museum, gallery, cultural features, originality makes gao Ming xuan residence, residence, yue yan residence hotel, let visitors deep experience "Anren habitat brigade" high quality ideal residence life.
In 2016, Chengdu Cultural and Tourism Group and OCT Group carried out in-depth cooperation to create national 5A scenic spot standards, continuously improve the hardware and software facilities and scenic spots of Anren Ancient Town, and promote the construction of major cultural and tourism industry projects such as Nanan Beauty Village, Anren Today, and Jinxiu Anren Wonderland Garden. Let the thousand-year ancient town release greater cultural tourism efficiency, effectively promote the Anren ancient town scenic spot butterfly change new.
After more than ten years of deep, now Anren town scenic spot in Chengdu wen brigade group and Sichuan daily newspaper group, oct group and other strategic partners of cooperation, after "pupa for butterfly" gorgeous transformation, to promote resource protection, hardware facilities, scenic spot management, tourist service, tourism experience and a series of quality improvement, the scenic area reception tourists rising year by year.
Three text fusion
Help Anren ancient town to continue to break the circle
Culture is the soul of tourism, and tourism is the carrier of culture. Anren Ancient Town has a profound historical and cultural heritage, and a hundred years of the Republic of China have gathered here, with unique cultural and tourism IP resources. Chengdu Cultural and Tourism Group takes culture as the media, and actively explores a new path of integrated development of culture and tourism.
In October 2013, Chengdu brigade group hosted the first "Anren museum BBS", continues, has formed the great cultural exchange activities brand, with international vision in the field of politics, business, continuous strong voice, for the State Council office in ecological civilization construction, urban and rural areas, characteristic town construction, rural governance, poverty crucial project work provides listening to opinions from all walks of life, grassroots experience, condensed wisdom good platform, makes the great town in attraction and influence at home and abroad.
In 2011, the dual cultural tourism label of "Style of the Republic of China + cheongsam culture" was accurately refined, and the first cultural tourism brand activity of "Put on cheongsam to Anren" was launched. With cheongsam as the link, connecting many scenic spots and new consumption scenes in the scenic area, and creating high-quality diversified tourism products such as high-quality ancient town + vacation + cultural consumption. At present, the activity has been successfully held for ten sessions, and has gradually developed into a cultural brand activity with extensive influence and participation in the country, "wearing cheongsam, traveling to Anren" has become the consensus of the majority of cheongsam culture and traditional culture lovers.
In recent years, in the inheritance and development of excellent traditional culture, Chengdu brigade group depth mining scenic area cultural connotation to wenbo nuclear, brigade, wen and axis, to strengthen the mining of local cultural resources and rational utilization, the cultural resources into brigade industry advantage, and through planning "AnRen Wen broad classroom", "life aesthetics share" and a series of normal cultural activities, the life aesthetics into Anren ancient town.
At the same time, Chengdu text brigade group relying on local historical resources and red cultural resources, innovation "text brigade + play kill" form, joint Chengdu local original script brand "three provinces" built a series of red script experience project, the Anren academy, music can mansion cultural formats and building upgrade for immersive experience space, fu can text brigade industry gear upgrade transformation development, rich tourism products ecological, add momentum for the development of high quality.
besides, Chengdu Culture and Tourism Group also linked with Sichuan Film and Television Academy and other art universities, Relying on the characteristic regional culture of Anren ancient town, We have jointly developed and created hundreds of cultural and creative products with unique Anren characteristics, including tea sets, throw pillows and silk scarves, At the same time, to carry out in-depth cooperation, Take the lead in building a new scene in Anren Ancient Town, —— Chengdu Cultural Tourism Experience Center, By integrating the high-quality intangible cultural heritage resources in Chengdu, Introducing a series of cultural and creative works of the four ancient towns of Tianfu, And invite representative inheritors of intangible cultural heritage to carry out live heritage, exhibition display and interactive experience of intangible cultural heritage projects, So that visitors can feel the Tianfu culture up close, Understand the inheritance of intangible cultural heritage skills, Enjoy the authentic "Sichuan flavor".
The success of Anren Ancient Town as a national 5A scenic spot is an honor but also a responsibility and responsibility.
Next, Chengdu brigade group will successfully create a national 5A level tourist scenic spot as a new starting point, practice the "life aesthetics and enjoy" brand concept, actively promote the development of "three" industry integration, by cultivating "tourism +" new formats, explore the new model of high quality development, travel to power boost rural revitalization, with practical action to support the "tri-cities" construction of Chengdu, also to build a new world cultural city card inject new power. In the future, the refined and quality "upgraded version" of Anren Ancient Town will bring a brand-new ancient town experience to every tourist.
Source: Anren Wenbo
